Doaa Dashoush

Women In Leadership

Doaa Dashoush is a Working Mom, Women in Leadership, and an Executive Supply Chain professional. 

Doaa Dashoush is the Founder and CEO of Fashion Alignment Atelier, a New York-based architect of luxury fashion empires. Fashion Alignment Atelier’s meticulously curated suite of turn-key services is a masterclass in orchestration. From the whispered whispers of initial sketches to the grand finale of dazzling showroom debuts, they guide luxury brands with unwavering precision. Each step is a testament to meticulous care, from sourcing impeccable fabrics to overseeing the flawless execution of Italian manufacturing. Their expertise weaves a tapestry of design, production, and strategic placement, ensuring each garment tells a story of uncompromising quality and timeless elegance.

As the Vice President of Supply Chain Operations of California based company Verte Mode, Doaa Dashoush is responsible for overseeing the company’s operations with finding vendors, building out operations, and laying the groundwork to take it to the next level. She became passionate about the company after seeing all the fashion that was wasted since being in the industry, and she wanted to make a change. She believes that it’s important to take care of the environment and provide shoppers with the best possible experience. Currently the company right now is onboarding vendors where they are building strong relationships and have hopes to be worldwide by 2026. As well as being women owned and led Verte Mode is considered the first curated ecommerce marketplace for sustainable and resale products. 

Doaa was the President and CEO of GFASHION, a global luxury brand founded in October 2020 in Los Angeles. Contrary to other fashion leaders, GFASHION stands out as a brand in that it does not adhere to the trends set by others. Instead, this luxury brand pursues innovative design, working with the top designers to curate bespoke collections reflecting the company’s craftsmanship. Each season, GFASHION welcomes new emerging talent to join its roster, celebrating the individuality of each one and the freedom of expression they bring to the table.

Due to her knowledge of and success in the supply chain industry, Doaa was recruited to re-launch brands from the ground up. Not only has she played a pivotal role in shaping the vision of the brands, but she also has continued to grow her personal expression through fashion.

Prior to this role, Doaa Dashoush was the Executive Director Supply Chain Operations for Chanel Inc. Here, she was responsible for the overarching management and strategic vision across Chanel global supply chain which includes the Watches and Fine Jewelry Supply Chain, Aftersales, Customer Operations, Quality Control, Non-Sellable Finished Goods and Ecommerce supply chain.

“I have a fast-paced life,” Doaa says. “As a working mom, a business leader, and a professional in the fast-paced NYC-style business setting, life can move at a mile a minute.” Doaa is a mother of three, and life is never short of its adventures as she balances her career and her home life. But for Doaa, excellence is really the driving force behind both, and success in her career isn’t divorced from her family. “Working hard to provide a great life for my children is a big inspiration for me, and it’s something I love to do.”

Throughout her career, Doaa Dashoush has served as Merchandise Operations Manager for Cartier, Supply Chain and Inventory Control at Omega- Division of The Swatch Group (US), Senior Manager- Supply Chain & Network Planning at Aerogroup International, and Global Supply Chain – Operations at Verizon Inc. 

Doaa Dashoush has her Bachelor of Business Administration from Bernard Baruch College, CUNY with a Minor in English. Doaa also received her Masters of Business Administration in 2020 from Strayer University, located in Piscataway, NJ.


Doaa is an Executive Supply Chain professional with a demonstrated history of working in the information technology and services industry. Skilled in Process Improvement, Budgeting, Business Planning, Retail, Wholesale, E-commerce, Italian Manufacturing, and Customer Success.

For even more on Doaa Dashoush, be sure to follow her online for the latest insights and updates into all things supply chain and women in leadership.